So What Is It?

http://www.creativebloq.com/typography/what-is-typography-123652

Some of the items listed on this link are fairly obvious typography issues to keep in mind when selecting and editing a typeface, like size. Others are not so easily recognized, yet make a dramatic difference in the aesthetic of the typeface. Kerning, for one, can make the difference between an average and professional document style. Adjusting the spacing between individual characters to ensure each letter fits in well with those surrounding it can improve readability and style.

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