While still upholding its clean, economical style, it’s amazing how different Helvetica can appear from one context to another. Depending on it’s environment, Helvetica takes on a different personality. The neutral tones paired with the gold used on the perfume bottle make “Helvetica The Perfume” appear luxurious and high class. In comparison, the imaginary “Helvetica Hotel” seems more like a hotel for the average Joe. Both examples, however, exude an air of sterility and simplicity.